How to get the content:
Register on Steam or log in with already existing account and enter on Need for Speed™ Heat – Keys to the Map store page. Click on Add to Account button to keep this content permanently. This content requires the base game Need for Speed™ Heat in order to play. This offer will expire Oct 4 at 17:00 UTC.
Or just click on following link: https://store.steampowered.com/app/1281881/Need_for_Speed_Heat__Keys_to_the_Map
About this content
Shift into high gear with the keys to the Need for Speed Heat Map. Every collectible, location and activity in every district will be revealed instantly, so no need to slow down to explore. From safe houses to street art, find exactly what you want, faster!